Hi, I am Yingying Liao.

I’m a graphic designer on a mission to create brands that feel real. I weave together brand identity, packaging design, and experiential storytelling—designs that not only speak but also spark emotions and connections. For me, design is about more than just strategy; it’s about curiosity, exploration, and pushing beyond the expected.

Driven by a love for what’s unexpected, I’m always open to exploring new ideas and pushing creative boundaries, but I believe the best designs stay grounded in what truly matters: keeping the heart of the idea intact. I design to connect—people with stories, ideas with feelings, and brands with meaning.

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