YINGYING LIAO

Foot Locker TN BBQ

A moment for TN, for Manchester, for football

Football & BBQEvent

Background

To launch the Nike TN Football Pack, we took over Un.titled Studio with an experience rooted in Manchester’s community spirit and the global joy of the beautiful game. Inspired by Brazil’s golden football era and the spirit of Joga Bonito, we created a street celebration layered with music, movement and unmistakable TN energy.

Solution

Building on our Manchester TN Corner Shop concept, we reimagined it as a Brazilian BBQ block party, channelling ’60s and ’70s football graphics, street market nostalgia and maximalist design. The space fused Nike’s clean aesthetic with the expressive energy of Brazil – from product displayed on stacked crates to vibrant vendor stalls, bespoke menus and graphic-rich details that fully immersed guests into the TN Bloco.

In collaboration with Nottingham-based collective Lost Boys, who brought their energy to the event, we brought together music, football and streetwear. SteakAway delivered Brazilian BBQ classics straight to the plate, while Lei-Mai Lemaow ran a custom airbrush station, merging TN iconography with football motifs to create bold, personalised pieces guests could take home.

KyTV’s Freestyle Zone kept things moving with open challenges and keepy-uppy circles, celebrating the flair of Joga Bonito in real time. With the TN Bloco ice cream trolley rolling through the space, guests were never far from a sweet treat between the dancefloor and the freestyle pit.

More than a launch, the event was a full celebration of culture, creativity and connection – a moment where the TN community in Manchester came together to play beautiful, on their own terms.

Project credited: Seen studios
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